hero

MY ROLE

Product Designer

team

Onanma Okeke, Founder

TOOLS

Figma

Figjam

Timeline

Nov 2024 - Feb 2025

description

A consumer app where users can earn money and get gift cards by submitting receipts.

context

Wise Things, an early-stage startup, is a consumer and market intelligence platform reimagining market research. Hero is one of their products that gathers consumer information.

My role was to design the Hero app end-to-end, from competitive analysis to dev-ready, pixel-perfect wireframes.

scanning a receipt & overall IA

Before designing the receipt scan flow, I conducted a comprehensive competitive analysis of three competitors, and reviewed the founder's initial two wireframes.

Although I took inspiration from the original designs, I redesigned the overall information architecture of the app by removing the confusing bottom navigation bar that conflicted with the tab structure, and streamlining the navigation via the camera icon and sidebar menu.

For scanning receipts, I conceived and designed the flow to be innately intuitive and entertain the user through fun interactions, with consideration for error states and guiding the user through any errors.

Inspiration frames from founder

Final designs

scanning a receipt & overall IA

Before designing the receipt scan flow, I conducted a comprehensive competitive analysis of three competitors, and reviewed the founder's initial two wireframes.

Although I took inspiration from the original designs, I redesigned the overall information architecture of the app by removing the confusing bottom navigation bar that conflicted with the tab structure, and streamlining the navigation via the camera icon and sidebar menu.

For scanning receipts, I conceived and designed the flow to be innately intuitive and entertain the user through fun interactions, with consideration for error states and guiding the user through any errors.

Inspiration frames from founder

Final designs

redeeming coins

The founder and I figured out the inner workings of Receipts to Heroiums to Rewards system. Our main goal was to make it as simple and streamlined as possible.

Initially, I designed frames where Hero offered gift cards for over 20 different stores, but redesigned for limited offerings after discussing MVP limitations.

Wireframes with 20+ stores offered

Final designs

© 2025 Mackenzie Draper

Let's Chat! mackenzierdraper@gmail.com

mackenzierdraper@gmail.com

© 2025 Mackenzie Draper